LIFE x Young Master | CBD-infused Beer
Young Master Ales have cemented themselves as leaders in Hong Kong’s cannabinoid beer landscape with their Hea series. Designed for consumers to “pause, sip, reflect”, the aptly named Hea can be found throughout Hong Kong in cans and on tap.
As one of Hong Kong’s most prolific craft breweries, Young Master’s adoption of CBD has resulted in surging demand for their infused beers. From one initial beer, Young Master have since expanded their range to three variants with further portfolio expansion plans.
The LIFE x Young Master partnership has been underpinned by the shared values of innovation and collaboration which has resulted in increased growth and acceptance of CBD within the Hong Kong beer category.
We worked with Young Master to understand their motivations, challenges and existing manufacturing processes in order to determine the best CBD solution for them. Liquid LIFE™, our water-soluble CBD solution, was selected as it integrates seamlessly into water-based beverages without changing the base flavour or appearance.
Stella Lo, Brand Ambassador at Young Master Ales had this to say about the collaboration:
The consistency in quality and stock of LIFE CBD has allowed us to scale up our production of Hea CBD beer in a short period of time. We have expanded our Hea series to 3 different products - session ale, pale ale, and double IPA with double CBD - in less than 6 months’ time.